Wednesday, January 9, 2013

A picture says a thousands words.

So I read blogs for marketing, that there are various ways to market your mobile app. One of the ways that seems to constantly get mentioned is that creating a video of you app and posting it on youtube.com or some other strategic places.

At Google Play when setting up an apps info like descriptions, screen shots and what not, video is an optional parameter. I recommend it. Same with the Amazon Store, video is an optional field.

The reason I recommend it is because it can give the buyer a chance to demo the products functionality, features, and to assess the intended audience much better than screen shots.

So I started looking around for a way to get the video. I came up with a few options.
  1. use screen capture software and capture it while running on a emulator.
  2. send it in to a third party company for a review that has video demo as one of the options
  3. Run out and buy a 3 million dollar HD camera to film it myself.
What did I do, none. I grabbed my wife's Kindle Fire and launched the game while sitting it on a black wind breaker for a back drop. I grabbed a tripod from the garage and set my Galaxy S phone on it and recorded myself playing the game a few rounds. I thought at least I have something. Something is better than nothing. I have a few more videos of different features in the apps, check it out at YouTube.

So, I hope to use video of this quality to create a trailer of some type. That may not seem to appealing to some but its free. Although it feels like a daunting task.

Now I have found a few very impressive shops that will give you a demo real for a price. One which had a very believable sales video was dailyappshow.com. I may have to splurge and give them a try.

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